People love art. People love NFTs. People love Fred Segal.
But no one had put them all under the same roof — until now.

So we turned a pop-up store on the Sunset Strip into Artcade: an immersive space where physical meets digital.
You could browse collectible art, explore NFT drops, and actually buy them — right there, on the spot.

It wasn’t just a store. It was a glimpse into the future of art, retail, and experience.
And people didn’t just visit — they played.