My background is weird: MA in Political Communication & History, CMO of a travel startup (acquired), 7+ years creating campaigns and films, now obsessed with AI and whether it's democratizing creativity or killing it. I'm Italian, based in Brooklyn, with experience in Paris, Berlin, and Havana. I can't work on projects that are only aesthetically pleasing. If there's no idea, no cultural weight, no intellectual tension—what's the point?

I call myself a polymath because I refuse to be just one thing. Strategist, filmmaker, thinker, intellectual maker. I use AI like a tool, not a religion. I've worked for brands like Stella Artois and institutions like NYU Casa Italiana. Webby Winner—which is nice and pleasing, to be honest, but doesn't define me.

What defines me: I connect dots others don't see. Politics and advertising. Cinema and propaganda. Technology and ethics. I'm eclectic by nature, polymath by training.

This site shows the work. This text shows how I think. Both matter. But the best way to understand who I am is still to talk face-to-face, even briefly. You get people immediately when you meet them.